BSL SECURITY'S VISION – INTERVIEW WITH PATRICK SENIOR
“The core of our business is human investment.”
How can human intelligence be brought into security when surveillance technologies are becoming increasingly automated? How can tailor-made solutions be provided in a market that is becoming increasingly globalized? How is BSL Sécurité different from other companies?
WHAT IS THE KEY TO YOUR SUCCESS?
“First, our responsiveness.
We manage people, which means unpredictable factors. But we are organized to react quickly, replace a security guard, resolve a problem, and respond to customer requests as quickly as possible.
Second, our responsibility: we conduct an assessment before each assignment in order to manage risks intelligently and preventively. We sometimes reconfigure the customer’s request, or even refuse it if we believe the customer is putting themselves at risk. Our priority is customer satisfaction. Some of our customers have been loyal to us for 15 years.
Finally, our transparency: our customers can view our tax and social security certificates, our prefectural accreditation, our accounts, and our references on our website.”
YOU SAY THAT YOU CANNOT CHOOSE A SECURITY SERVICE BASED SOLELY ON PRICE...
“Yes, it’s not just a slogan, it’s particularly true in the security sector. We have a pricing policy that aims first and foremost to ensure the best quality of service at the best price. Buying discount security means buying insecurity. In the field of surveillance, it is important to compare not only services, but also professional practices, social relations, and working methods. This is in the customer’s best interest. The core of our business is human investment. Our challenge is to guarantee high-quality management and competent field staff.
We provide our customers with qualified and rigorous professionals who are capable of offering solutions. We pay particular attention to the expertise of our agents, but also to their interpersonal skills. The appearance of our agents, the quality of the equipment and resources made available to our clients… all of this contributes not only to the quality of surveillance, but also to a “sense of security” for the staff and clients of our clients.”
BSL IS EXPERIENCING VERY STRONG GROWTH...
“That’s right. Since 2006, our turnover has grown by an average of 15% per year. We opened an agency in Lyon in 2000, an agency in Paris in 2007, and an agency in Cannes in 2013. In Paris, we started with a defense contract that was very important in terms of turnover and reputation. Our four security agencies (Paris, Lyon, Marseille, Cannes) each have a regional reach that, together with Securalliance Partners, gives us national coverage. But we want to remain independent and on a human scale…”
HOW DO YOU SELECT YOUR AGENTS?
“Our recruitment policy focuses on the ability of security guards to contain a situation through deterrence rather than force. We have implemented a ten-step procedure to test their thinking skills. Selected candidates are then trained on site by a dedicated person.”